Managing Product Recalls

Recall

A survey by the Relational Capital Group found that 91 percent of consumers understand that any company – no matter how well run – may experience a consumer product recall. And the reality is that companies cannot avoid every potential risk, especially when they deal with a wide range of audiences and consumer products. Thus, managing recall risk is as much about responding to them properly as it is to focus on prevention.

Here is our three-post series on “Managing Product Recalls,” which explains what companies can do before, during, and after a product recall.

 

 

Managing Product Recalls: What to Do Before a Recall

By Derin Kiykioglu and Jonathan Judge

Many people will show their love this Valentine’s Day with a gift of jewelry or chocolate, but others will decide their warm, fuzzy feelings are best expressed through the glow of their favorite consumer product. Companies will enjoy seeing their merchandise fly off the shelves and make people happy. But what should a company do when that success – and the millions of uses that may come with it – suggests a product may pose an unforeseen risk?

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Managing Product Recalls: What to Do During a Recall

By Derin Kiykioglu and Jonathan Judge

You put countless dollars and hours into making the best possible product, and it becomes a hit. But something goes wrong, and consumers may be getting hurt. A recall becomes necessary. As part of our series on managing product recalls, this post focuses on important steps companies can take during a product recall.

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Managing Product Recalls: What to Do After a Recall

By Derin Kiykioglu and Jonathan Judge

If a company facing a recall has managed it effectively, the hardest part is probably over. After writing about how companies can prepare for and manage an effective recall, here are strategies companies can use to restore order and maintain brand loyalty following a product recall.

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